ROUSSILLON Officially Opens In Shenzhen, A New Milestone In CCD's Lifestyle Realm.
On December 10, 2025, ROUSSILLON officially opened in Shenzhen, marking a significant milestone in CCD's ongoing exploration of the lifestyle realm. The project introduces a new urban ideal living destination defined by aesthetic refinement, cultural depth, and enduring value.
"Trading time for value. Letting time guide our decisions. Making time our friend." This philosophy articulated by Mr. Joe Cheng, Founder of CCD, underpins the genesis of ROUSSILLON. Rather than responding to fleeting trends, the project is the result of long-term observation and deliberate decision-making, reflecting CCD's enduring belief that "Time, Perfect Success of The Road."
From spatial design to content curation, from the pace of development to value assessment, every aspect of ROUSSILLON reflects a respect for time and a nuanced understanding of urban evolution. More than a spatial project, ROUSSILLON represents CCD's vision of a sustainable and inheritable lifestyle order shaped through time.
Guided by the concept of "Eastern Essence, Western Realm," the project integrates lifestyle, artistic design, cultural exchange, and creative commerce through a contemporary lens, shaping a comprehensive living environment that balances aesthetic excellence, cultural substance, and emotional resonance.
Through a curatorial approach, ROUSSILLON creates an immersive aesthetic experience where classical references coexist with contemporary expression, forming a refined platform for cultural and intellectual exchange. The opening features Xin Rong Ji and OUR Bakery, alongside Italian and French bespoke furnishings, global concept retail, curated art collections, and emerging AI-driven experiences—bringing diverse yet interconnected lifestyles together under one roof.
With its official debut, ROUSSILLON emerges as a "theater of living." More than the opening of a new destination, it represents a forward-looking proposition for urban life—one that evolves with time, accumulates meaning, and offers a lasting vision of ideal living for the city.
