ROUSSILLON
Nexus of Ideal Living

Inspired by the sun-drenched ochre village of Southern France, ROUSSILLON reimagines Mediterranean romance through the sophisticated art of "new-made-old." A masterful dialogue between Eastern order and Western aesthetics, the space unfolds across two levels: the first floor integrates artisanal dining, antique galleries, and multi-brand boutique, while the second floor serves as an immersive lifestyle showroom. Infused with a luxury hospitality philosophy, the design intertwines Wabi-sabi textures with curatorial elegance, crafting a poetic, soul-stirring sanctuary for contemporary living.

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"TRADING TIME FOR VALUE. LETTING TIME GUIDE OUR DECISIONS. MAKING TIME OUR FRIEND."
—— JOE CHENG
A LIFESTYLE SALON THAT BRINGS TOGETHER SOCIAL INTERACTION, RELAXATION, AND AESTHETIC IMMERSION.
ROUSSILLON
AREA: 3,500㎡
COMPLETION: 2025.12
SERVICES:
Architectural Design
Interior Design
Lighting Design
Art Consulting (CCD·WOWU Art Consultant & CCD·ENSUE HOME)
Landscape Design
Signage Design (CCD·ATG BEYOND)
Material Platform (IDEAFUSION)
A SANCTUARY FOR THE SOUL: REIMAGINING THE GARDEN NARRATIVE
/ ARCHITECTURE & GARDEN /
Drawing inspiration from the streets of southern France and Provençal terraces, deep-set windows, wrought-iron details, and layered light and shadow create a gradual spatial journey from interior to exterior. Hand-painted murals by an artist collective echo the landscapes of Roussillon, while a nearly 1,000-square-meter garden unfolds a relaxed Southern French way of life, where murals, coffee moments, and long-table dinners intertwine into everyday scenes.
LET IDEALS WANDER
/ OUR BAKERY & GALLERY & MULTI-BRAND BOUTIQUE /

OUR Bakery, a premium bakery brand from Seoul, presents an immersive baking experience through an industrial aesthetic. The gallery takes cues from gentlemanly elegance, evoking the atmosphere of a private collection room. The multi-brand boutique traces its roots to the Renaissance "cabinet of curiosities," bringing together international brands such as Ralph Lauren Home, Amalgam Collection, Fortnum & Mason, Cire Trudon, and CULTI MILANO through a curatorial retail approach — forming a contemporary destination that unites aesthetic sensibility, cultural depth, and refined spirit.

BECOME THE ARTIST OF YOUR LIFE
/ IMMERSIVE LIFESTYLE SHOWROOM /
Inspired by the concept of "curated experiential scenarios" found in luxury hotels, Roussillon creates an elegant lifestyle showroom designed for social and aesthetic immersion. A Wabi-sabi foundation of tactile textures and curated art is bathed in natural light through arched windows, blurring the boundaries between gallery and home. On the second floor, a holistic curatorial vision by CCD·ENSUE HOME and CCD·WOWU Art Consultant harmonizes diverse cultural narratives into a unified expression of contemporary living.